Digital Marketing Manager (Real Estate Background)
Strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development. Determine the company s growth and development strategies for strategic digital assets (website, mobile site, mobile apps, etc.) and ensure the development and business performance of these assets. Maintain ownership of all digital channels like Website, mobile apps, social media channels, messaging channels and payment gateways. Manage, coordinate, and administer all web projects/tasks from the conceptual stages through planning, IT development, content, testing, launch, and closure. Ensure the technical operability & optimization of the website in coordination with IT. Ensure any website integration is implemented maintained correctly. Ensure successful delivery of world-class web usability portals, mobile apps or online projects. Manage the internal and external digital designers to ensure smooth UI/UX. Lead the content marketing team to optimize and amplify high-quality content. Manage the media planning and budget management across search, Display, Retargeting, Social and any additional new channels. Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines. Lead and manage external agencies, ensure business needs and requirements are implemented with high quality and within service level agreements. Develop ongoing web strategy for continued growth Implement SEM/SEO strategy. Act as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Manage the Senior Management expectations and ensuring Marketing Department objectives are met
Should have over 16 to 20 years of strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development.
Must be a native Arabic speaker and fluent in English.
Real-estate/ properties market experience is a must in Digital Marketing.